Consumer Social Values

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology, Applied Psychology
Cover of the book Consumer Social Values by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781315283715
Publisher: Taylor and Francis Publication: April 30, 2019
Imprint: Routledge Language: English
Author:
ISBN: 9781315283715
Publisher: Taylor and Francis
Publication: April 30, 2019
Imprint: Routledge
Language: English

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.

With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries.

Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.

With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries.

Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

More books from Taylor and Francis

Cover of the book The New Yearbook for Phenomenology and Phenomenological Philosophy by
Cover of the book Votes and More for Women by
Cover of the book The Therapist's Notebook on Strengths and Solution-Based Therapies by
Cover of the book The Future Population of the World by
Cover of the book In Search of the Good Life by
Cover of the book The Many Deaths of Tsar Nicholas II by
Cover of the book Bihar and Mithila by
Cover of the book Universities and the Sustainable Development Future by
Cover of the book Work and Employment in the High Performance Workplace by
Cover of the book Liberation And Purity by
Cover of the book Fundamentals of Hydrology by
Cover of the book Exports, Trade Policy and Economic Growth in Eras of Globalization by
Cover of the book Towards a Theology of Church Growth by
Cover of the book Global Perspectives on E-Commerce Taxation Law by
Cover of the book Three Radical Women Writers by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy