Consumer Vulnerability

Conditions, contexts and characteristics

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Consumer Vulnerability by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135101787
Publisher: Taylor and Francis Publication: August 11, 2015
Imprint: Routledge Language: English
Author:
ISBN: 9781135101787
Publisher: Taylor and Francis
Publication: August 11, 2015
Imprint: Routledge
Language: English

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa.

Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.

This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa.

Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.

This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

More books from Taylor and Francis

Cover of the book Enlightening the Next Generation by
Cover of the book The Routledge Companion to Scenography by
Cover of the book Networks of Institutions by
Cover of the book Entrepreneurial Opportunity by
Cover of the book The Military Memoir and Romantic Literary Culture, 1780–1835 by
Cover of the book Creating the National Health Service by
Cover of the book The Future of Translation Technology by
Cover of the book Supporting Change in Autism Services by
Cover of the book Literature, Media, Information Systems by
Cover of the book Media Sociology by
Cover of the book Democracy and Reform 1815 - 1885 by
Cover of the book The Europeanization of National Political Parties by
Cover of the book Making a Difference by
Cover of the book Migrant Politics and Mobilisation by
Cover of the book The Conceptual Politics of Democracy Promotion by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy