Consumers, Corporations, and Public Health

A Case-Based Approach to Sustainable Business

Nonfiction, Health & Well Being, Medical, Reference, Public Health, Business & Finance, Human Resources & Personnel Management, Organizational Behavior
Cover of the book Consumers, Corporations, and Public Health by , Oxford University Press
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Author: ISBN: 9780190235147
Publisher: Oxford University Press Publication: January 6, 2016
Imprint: Oxford University Press Language: English
Author:
ISBN: 9780190235147
Publisher: Oxford University Press
Publication: January 6, 2016
Imprint: Oxford University Press
Language: English

The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.

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The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.

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