Consumers in Context

The BPM Research Program

Business & Finance, Marketing & Sales, Consumer Behaviour, Economics
Cover of the book Consumers in Context by Gordon Foxall, Taylor and Francis
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Author: Gordon Foxall ISBN: 9781317332954
Publisher: Taylor and Francis Publication: January 29, 2016
Imprint: Routledge Language: English
Author: Gordon Foxall
ISBN: 9781317332954
Publisher: Taylor and Francis
Publication: January 29, 2016
Imprint: Routledge
Language: English

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.

The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.

Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.

The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.

Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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