Contemporary Chinese Print Media

Cultivating Middle Class Taste

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies, Popular Culture
Cover of the book Contemporary Chinese Print Media by Zheng Yi, Taylor and Francis
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Author: Zheng Yi ISBN: 9781134510184
Publisher: Taylor and Francis Publication: October 1, 2013
Imprint: Routledge Language: English
Author: Zheng Yi
ISBN: 9781134510184
Publisher: Taylor and Francis
Publication: October 1, 2013
Imprint: Routledge
Language: English

This book examines the transformations in form, genre, and content of contemporary Chinese print media. It describes and analyses the role of post-reform social stratification in the media, focusing particularly on how the changing practices and institutions of the industry correspond to and accelerate the emergence of a relatively affluent urban leisure-reading market. It argues that this reinvention of Chinese print media vis-à-vis the creation of a post-socialist taste (class) culture is an essential part of the cultural and affective transformations in contemporary Chinese society, and demonstrates how the reinvention of such taste culture effectively creates, through new kinds of reading materials and carefully demarcated target audiences, a middle-class civility that serves as the locus of the new niche media market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines the transformations in form, genre, and content of contemporary Chinese print media. It describes and analyses the role of post-reform social stratification in the media, focusing particularly on how the changing practices and institutions of the industry correspond to and accelerate the emergence of a relatively affluent urban leisure-reading market. It argues that this reinvention of Chinese print media vis-à-vis the creation of a post-socialist taste (class) culture is an essential part of the cultural and affective transformations in contemporary Chinese society, and demonstrates how the reinvention of such taste culture effectively creates, through new kinds of reading materials and carefully demarcated target audiences, a middle-class civility that serves as the locus of the new niche media market.

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