Contemporary Consumer Culture Theory

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Contemporary Consumer Culture Theory by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317190523
Publisher: Taylor and Francis Publication: May 25, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781317190523
Publisher: Taylor and Francis
Publication: May 25, 2017
Imprint: Routledge
Language: English

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers.

Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers’ lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand.

Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers.

Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers’ lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand.

Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.

More books from Taylor and Francis

Cover of the book Thomas Kuhn's 'Linguistic Turn' and the Legacy of Logical Empiricism by
Cover of the book Leadership for Sustainability by
Cover of the book Girls with Guns by
Cover of the book Confabulations : Storytelling in Architecture by
Cover of the book Marketing and the Common Good by
Cover of the book Waterways and the Cultural Landscape by
Cover of the book Deviance by
Cover of the book Rituparno Ghosh by
Cover of the book Rise Collectivism Vol 1 by
Cover of the book Food Systems Failure by
Cover of the book Political Parties and the European Union by
Cover of the book Managing Visitor Attractions by
Cover of the book Border Thinking on the Edges of the West by
Cover of the book Manuscript Miscellanies in Early Modern England by
Cover of the book The Routledge Companion to Accounting, Reporting and Regulation by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy