Contemporary Consumption Rituals

A Research Anthology

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Contemporary Consumption Rituals by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135635619
Publisher: Taylor and Francis Publication: May 20, 2004
Imprint: Psychology Press Language: English
Author:
ISBN: 9781135635619
Publisher: Taylor and Francis
Publication: May 20, 2004
Imprint: Psychology Press
Language: English

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.

In this volume, the first in the Marketing and Consumer Psychology series:

  • a religious studies scholar talks about the media representation of ritual;
  • communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
  • a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
  • a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.

In this volume, the first in the Marketing and Consumer Psychology series:

More books from Taylor and Francis

Cover of the book New Religions As Global Cultures by
Cover of the book Communication Yearbook 14 by
Cover of the book Language of Social Casework by
Cover of the book Education for Occupational Therapy in Health Care by
Cover of the book Politics in the Bible by
Cover of the book Talk Box by
Cover of the book Economic Efficiency and Social Welfare (Routledge Revivals) by
Cover of the book Communication Yearbook 38 by
Cover of the book The Territories of Indonesia by
Cover of the book Buddhism and Postmodern Imaginings in Thailand by
Cover of the book Jacobean City Comedy by
Cover of the book Domestic Abuse and the Jewish Community by
Cover of the book Institutional Barriers to Economic Development by
Cover of the book Torments of the Soul by
Cover of the book History and Totality by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy