Content is King

News Media Management in the Digital Age

Nonfiction, Social & Cultural Studies, Social Science, Business & Finance
Cover of the book Content is King by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo ISBN: 9781623564506
Publisher: Bloomsbury Publishing Publication: October 22, 2015
Imprint: Bloomsbury Academic Language: English
Author: Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
ISBN: 9781623564506
Publisher: Bloomsbury Publishing
Publication: October 22, 2015
Imprint: Bloomsbury Academic
Language: English

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future.
In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future.
In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

More books from Bloomsbury Publishing

Cover of the book Run to the Sound of the Guns by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book America's Forgotten Middle East Initiative by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book Leadership and Ethics by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book Human Rights Between Law and Politics by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book Poel, Granville Barker, Guthrie, Wanamaker by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book The Golden Age of Air Travel by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book By the Light of the Moon by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book The Arena Concert by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book Our Common Cosmos by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book The Waffen-SS (4) by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book Junkers Ju 87 Stuka by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book Histories of the Irish Future by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book The Wombles to the Rescue by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book Naked to the Grave by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
Cover of the book Iraq Full Circle by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw, Chris J. Vargo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy