Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Business & Finance
Cover of the book Content Rules by Ann Handley, C. C. Chapman, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ann Handley, C. C. Chapman ISBN: 9781118283035
Publisher: Wiley Publication: May 8, 2012
Imprint: Wiley Language: English
Author: Ann Handley, C. C. Chapman
ISBN: 9781118283035
Publisher: Wiley
Publication: May 8, 2012
Imprint: Wiley
Language: English

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Boost your online presence and engage with customers and prospects like never before with Content Rules.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

More books from Wiley

Cover of the book Super Freedom by Ann Handley, C. C. Chapman
Cover of the book Post-traumatic Stress Disorder by Ann Handley, C. C. Chapman
Cover of the book Stock Options For Dummies by Ann Handley, C. C. Chapman
Cover of the book ESD Basics by Ann Handley, C. C. Chapman
Cover of the book The SABR/LIBOR Market Model by Ann Handley, C. C. Chapman
Cover of the book Risk Management Handbook for Health Care Organizations, 3 Volume Set by Ann Handley, C. C. Chapman
Cover of the book Medical Pharmacology at a Glance by Ann Handley, C. C. Chapman
Cover of the book Tell Me What Happened by Ann Handley, C. C. Chapman
Cover of the book Mit Diabetes leben für Dummies by Ann Handley, C. C. Chapman
Cover of the book The LIVING Supply Chain by Ann Handley, C. C. Chapman
Cover of the book Student Solutions Manual to Accompany Loss Models: From Data to Decisions, Fourth Edition by Ann Handley, C. C. Chapman
Cover of the book Progress in Modern Hydrology by Ann Handley, C. C. Chapman
Cover of the book Bergin and Garfield's Handbook of Psychotherapy and Behavior Change by Ann Handley, C. C. Chapman
Cover of the book Toward Analytical Chaos in Nonlinear Systems by Ann Handley, C. C. Chapman
Cover of the book Optimization of Power System Operation by Ann Handley, C. C. Chapman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy