Convergence Marketing

Combining Brand and Direct Marketing for Unprecedented Profits

Business & Finance, Marketing & Sales
Cover of the book Convergence Marketing by Richard Rosen, Wiley
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Author: Richard Rosen ISBN: 9780470522394
Publisher: Wiley Publication: March 16, 2009
Imprint: Wiley Language: English
Author: Richard Rosen
ISBN: 9780470522394
Publisher: Wiley
Publication: March 16, 2009
Imprint: Wiley
Language: English

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

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