Conversation Marketing

How to Be Relevant and Engage Your Customer by Speaking Human

Business & Finance, Marketing & Sales, Customer Service, Business Reference, Business Communication
Cover of the book Conversation Marketing by Kevin Lund, Red Wheel Weiser
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kevin Lund ISBN: 9781632658692
Publisher: Red Wheel Weiser Publication: October 1, 2018
Imprint: Career Press Language: English
Author: Kevin Lund
ISBN: 9781632658692
Publisher: Red Wheel Weiser
Publication: October 1, 2018
Imprint: Career Press
Language: English

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Conversation Marketing gives you and your company the powerful tools and strategies now required, including:

  • How to earn your audience's attention and provide value at every touch point
  • How to tell a meaningful story
  • How to give your customers agency in the conversation and accept that they're in charge
  • How to listen, not sell

Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Conversation Marketing gives you and your company the powerful tools and strategies now required, including:

Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

More books from Red Wheel Weiser

Cover of the book What Are Friends For? by Kevin Lund
Cover of the book Top Notch Executive Interviews by Kevin Lund
Cover of the book The Spellcaster's Reference: Magickal Timing for the Wheel of the Year by Kevin Lund
Cover of the book Spiritual Cleansing: A Handbook of Psychic Protection by Kevin Lund
Cover of the book Living Runes by Kevin Lund
Cover of the book Scared Speechless by Kevin Lund
Cover of the book The Way We Pray by Kevin Lund
Cover of the book Homework Helpers: Chemistry, Revised Edition by Kevin Lund
Cover of the book Opus Mago-Cabbalisticum Et Theosophicum by Kevin Lund
Cover of the book Hidden Wisdom by Kevin Lund
Cover of the book The Wise Earth Speaks to Your Spirit by Kevin Lund
Cover of the book The Only Leadership Book You'll Ever Need by Kevin Lund
Cover of the book Tell Me What to Eat If I Suffer from Heart Disease by Kevin Lund
Cover of the book Last Things by Kevin Lund
Cover of the book Change the World, Change Your Life by Kevin Lund
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy