Conversations with Marketing Masters

Business & Finance, Marketing & Sales
Cover of the book Conversations with Marketing Masters by Laura Mazur, Louella Miles, Wiley
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Author: Laura Mazur, Louella Miles ISBN: 9780470687505
Publisher: Wiley Publication: August 11, 2009
Imprint: Wiley Language: English
Author: Laura Mazur, Louella Miles
ISBN: 9780470687505
Publisher: Wiley
Publication: August 11, 2009
Imprint: Wiley
Language: English

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

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