Cool Nations

Media and the Social Imaginary of the Branded Country

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Cool Nations by Katja Valaskivi, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Katja Valaskivi ISBN: 9781317745181
Publisher: Taylor and Francis Publication: April 14, 2016
Imprint: Routledge Language: English
Author: Katja Valaskivi
ISBN: 9781317745181
Publisher: Taylor and Francis
Publication: April 14, 2016
Imprint: Routledge
Language: English

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.

Cool Nations. Media and the Social Imaginary of the Branded Country  traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.

The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand.

Cool Nations. Media and the Social Imaginary of the Branded Country  traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.

The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

More books from Taylor and Francis

Cover of the book United Nations Industrial Development Organization by Katja Valaskivi
Cover of the book Free Jazz, Harmolodics, and Ornette Coleman by Katja Valaskivi
Cover of the book George Meredith by Katja Valaskivi
Cover of the book The Routledge Handbook of Tourism Geographies by Katja Valaskivi
Cover of the book Body Psychotherapy by Katja Valaskivi
Cover of the book New Regionalism and the European Union by Katja Valaskivi
Cover of the book Woman, Body, Desire in Post-Colonial India by Katja Valaskivi
Cover of the book Agricultural Development in the Mekong Basin by Katja Valaskivi
Cover of the book Losing Heart by Katja Valaskivi
Cover of the book The New Dynamics of Identity Politics in the Americas by Katja Valaskivi
Cover of the book Regional Policy and Regional Planning in Ghana: Making Things Happen in the Territorial Community by Katja Valaskivi
Cover of the book Edmund Burke and the Natural Law by Katja Valaskivi
Cover of the book Flexibility, Foresight and Fortuna in Taiwan's Development by Katja Valaskivi
Cover of the book Animal-Assisted Interventions for Emotional and Mental Health by Katja Valaskivi
Cover of the book British and Irish Experiences and Impressions of Central Europe, c.1560–1688 by Katja Valaskivi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy