Copywriting Made Simple

How to write powerful and persuasive copy that sells

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Copywriting Made Simple by Tom Albrighton, Troubador Publishing Ltd
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Author: Tom Albrighton ISBN: 9781789011203
Publisher: Troubador Publishing Ltd Publication: May 21, 2018
Imprint: Matador Language: English
Author: Tom Albrighton
ISBN: 9781789011203
Publisher: Troubador Publishing Ltd
Publication: May 21, 2018
Imprint: Matador
Language: English

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

**You’ll learn how to... **

**• Write clearly, simply and engagingly **

• Choose a killer headline and a strong structure

• Use 20 proven strategies for creative copywriting

• Harness the power of persuasion and psychology

• Create a unique tone of voice for a brand

Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.

“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

**You’ll learn how to... **

**• Write clearly, simply and engagingly **

• Choose a killer headline and a strong structure

• Use 20 proven strategies for creative copywriting

• Harness the power of persuasion and psychology

• Create a unique tone of voice for a brand

Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.

“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

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