Corporate and Organizational Identities

Integrating Strategy, Marketing, Communication and Organizational Perspective

Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Business Reference, Business Communication
Cover of the book Corporate and Organizational Identities by , Taylor and Francis
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Author: ISBN: 9781134460144
Publisher: Taylor and Francis Publication: July 18, 2002
Imprint: Routledge Language: English
Author:
ISBN: 9781134460144
Publisher: Taylor and Francis
Publication: July 18, 2002
Imprint: Routledge
Language: English

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

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