Corporate Reputation and Competitiveness

Business & Finance, Business Reference, Corporate History, Human Resources & Personnel Management, Organizational Behavior
Cover of the book Corporate Reputation and Competitiveness by Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper, Taylor and Francis
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Author: Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper ISBN: 9781136863356
Publisher: Taylor and Francis Publication: September 29, 2005
Imprint: Routledge Language: English
Author: Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper
ISBN: 9781136863356
Publisher: Taylor and Francis
Publication: September 29, 2005
Imprint: Routledge
Language: English

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.

It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth.

The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.

It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth.

The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

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