Corporate Social Responsibility

Doing the Most Good for Your Company and Your Cause

Business & Finance, Management & Leadership, Management
Cover of the book Corporate Social Responsibility by Philip Kotler, Nancy Lee, Wiley
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Author: Philip Kotler, Nancy Lee ISBN: 9781118045770
Publisher: Wiley Publication: March 31, 2011
Imprint: Wiley Language: English
Author: Philip Kotler, Nancy Lee
ISBN: 9781118045770
Publisher: Wiley
Publication: March 31, 2011
Imprint: Wiley
Language: English

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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