Corporate Social Responsibility in India

Business & Finance, Management & Leadership, Management
Cover of the book Corporate Social Responsibility in India by Sanjay K Agarwal, SAGE Publications
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Author: Sanjay K Agarwal ISBN: 9789352802449
Publisher: SAGE Publications Publication: May 20, 2008
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Sanjay K Agarwal
ISBN: 9789352802449
Publisher: SAGE Publications
Publication: May 20, 2008
Imprint: Sage Publications Pvt. Ltd
Language: English

Corporate Social Responsibility in India is arguably the first comprehensive, well-researched book on the subject in the country. The author uses Indian examples, case studies and CSR role models from the Indian industry to explain the gap between Indian business needs and current practices. Practices and researches in economically developed countries have also been used extensively. As the Indian industry begins to enter international markets, it is going to be imperative to integrate CSR with business goals for long-term sustainability and healthy economic, social and environmental impact.

The book helps in understanding the meaning of business beyond financial numbers and tries to explain how even CSR can be used as a marketing tool and for business benefits. It dwells comprehensively upon the concept of CSR, from its inception as philanthropy till its journey to a form where now it is mandatory to be sensitive about CSR in businesses.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Corporate Social Responsibility in India is arguably the first comprehensive, well-researched book on the subject in the country. The author uses Indian examples, case studies and CSR role models from the Indian industry to explain the gap between Indian business needs and current practices. Practices and researches in economically developed countries have also been used extensively. As the Indian industry begins to enter international markets, it is going to be imperative to integrate CSR with business goals for long-term sustainability and healthy economic, social and environmental impact.

The book helps in understanding the meaning of business beyond financial numbers and tries to explain how even CSR can be used as a marketing tool and for business benefits. It dwells comprehensively upon the concept of CSR, from its inception as philanthropy till its journey to a form where now it is mandatory to be sensitive about CSR in businesses.

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