Counter Strategies in Global Markets

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Counter Strategies in Global Markets by , Palgrave Macmillan UK
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Author: ISBN: 9780230362956
Publisher: Palgrave Macmillan UK Publication: December 6, 2011
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9780230362956
Publisher: Palgrave Macmillan UK
Publication: December 6, 2011
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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