Cracking the Code

How to Win Hearts, Change Minds, and Restore America's Original Vision

Nonfiction, Social & Cultural Studies, Political Science, Government, Civics, Politics, History & Theory
Cover of the book Cracking the Code by Thom Hartmann, Berrett-Koehler Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Thom Hartmann ISBN: 9781605090146
Publisher: Berrett-Koehler Publishers Publication: September 2, 2008
Imprint: Berrett-Koehler Publishers Language: English
Author: Thom Hartmann
ISBN: 9781605090146
Publisher: Berrett-Koehler Publishers
Publication: September 2, 2008
Imprint: Berrett-Koehler Publishers
Language: English

By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week Shows progressives how to master the science and technology of persuasive communication and counter the right-wing message machine Offers exercises and examples throughout to help readers put the concepts they’re learning into practice Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It’s not an escalation in Iraq, it’s a surge; it’s not the inheritance tax, it’s the death tax; it’s not drilling for oil, it’s exploring for energy. Conservatives didn’t intuit the path to persuasive messaging—they learned these techniques. There is no reason why progressives can’t learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It’s both an art and a science—as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you’ll see things you hadn’t realized were there—in everything from advertising to political rants—and discover abilities you didn’t know you had. Whether you’re a politician, an activist, a volunteer, or a concerned citizen, you’ll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

By the bestselling author and XM and Sirius Satellite radio host heard on more than eighty radio stations coast to coast seven days a week Shows progressives how to master the science and technology of persuasive communication and counter the right-wing message machine Offers exercises and examples throughout to help readers put the concepts they’re learning into practice Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It’s not an escalation in Iraq, it’s a surge; it’s not the inheritance tax, it’s the death tax; it’s not drilling for oil, it’s exploring for energy. Conservatives didn’t intuit the path to persuasive messaging—they learned these techniques. There is no reason why progressives can’t learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It’s both an art and a science—as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you’ll see things you hadn’t realized were there—in everything from advertising to political rants—and discover abilities you didn’t know you had. Whether you’re a politician, an activist, a volunteer, or a concerned citizen, you’ll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.

More books from Berrett-Koehler Publishers

Cover of the book Three Deep Breaths by Thom Hartmann
Cover of the book The Innovation Code by Thom Hartmann
Cover of the book The Power of Failure by Thom Hartmann
Cover of the book Ideas Are Free by Thom Hartmann
Cover of the book Unearthing Business Requirements by Thom Hartmann
Cover of the book Crunch by Thom Hartmann
Cover of the book Help Them Grow or Watch Them Go by Thom Hartmann
Cover of the book Kiss That Frog! by Thom Hartmann
Cover of the book Macroshift by Thom Hartmann
Cover of the book The New Social Learning by Thom Hartmann
Cover of the book Why We Elect Narcissists and Sociopaths—And How We Can Stop! by Thom Hartmann
Cover of the book Courageous Training by Thom Hartmann
Cover of the book The Power of Appreciative Inquiry by Thom Hartmann
Cover of the book Hidden Strengths by Thom Hartmann
Cover of the book Federal Contracting Answer Book by Thom Hartmann
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy