Craft Beverages and Tourism, Volume 2

Environmental, Societal, and Marketing Implications

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Craft Beverages and Tourism, Volume 2 by , Springer International Publishing
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Author: ISBN: 9783319571898
Publisher: Springer International Publishing Publication: July 31, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319571898
Publisher: Springer International Publishing
Publication: July 31, 2017
Imprint: Palgrave Macmillan
Language: English

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. 

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