Crash Course in Marketing for Libraries

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Study & Teaching
Cover of the book Crash Course in Marketing for Libraries by Susan W. Alman, Sara Gillespie Swanson, ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susan W. Alman, Sara Gillespie Swanson ISBN: 9781610698719
Publisher: ABC-CLIO Publication: December 2, 2014
Imprint: Libraries Unlimited Language: English
Author: Susan W. Alman, Sara Gillespie Swanson
ISBN: 9781610698719
Publisher: ABC-CLIO
Publication: December 2, 2014
Imprint: Libraries Unlimited
Language: English

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.

Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.

Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

More books from ABC-CLIO

Cover of the book Reproductive Rights and the State: Getting the Birth Control, RU-486, and Morning-After Pills and the Gardasil Vaccine to the U.S. Market by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Managing Diversity in Today's Workplace: Strategies for Employees and Employers [4 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Conspiracies and Conspiracy Theories in American History [2 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Lessons from the Black Working Class: Foreshadowing America's Economic Health by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Managing Volunteers: How to Maximize Your Most Valuable Resource by Susan W. Alman, Sara Gillespie Swanson
Cover of the book The World Cookbook: The Greatest Recipes from around the Globe, 2nd Edition [4 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book The Definitive Shakespeare Companion: Overviews, Documents, and Analysis [4 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Controversies in Affirmative Action [3 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Metadata Standards and Web Services in Libraries, Archives, and Museums: An Active Learning Resource by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Iconic Mexico: An Encyclopedia from Acapulco to Zócalo [2 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Faith Healers and the Bible: What Scripture Really Says by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Street Style in America: An Exploration by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Yes, You're a Leader! A Practical Guide to Leadership for Real People by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Cyber Dragon: Inside China's Information Warfare and Cyber Operations by Susan W. Alman, Sara Gillespie Swanson
Cover of the book School Libraries Matter: Views From the Research by Susan W. Alman, Sara Gillespie Swanson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy