Crash Course in Marketing for Libraries

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Study & Teaching
Cover of the book Crash Course in Marketing for Libraries by Susan W. Alman, Sara Gillespie Swanson, ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susan W. Alman, Sara Gillespie Swanson ISBN: 9781610698719
Publisher: ABC-CLIO Publication: December 2, 2014
Imprint: Libraries Unlimited Language: English
Author: Susan W. Alman, Sara Gillespie Swanson
ISBN: 9781610698719
Publisher: ABC-CLIO
Publication: December 2, 2014
Imprint: Libraries Unlimited
Language: English

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.

Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.

Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

More books from ABC-CLIO

Cover of the book Winning at Following: Secrets to Success in Supporting Roles by Susan W. Alman, Sara Gillespie Swanson
Cover of the book The IRA: The Irish Republican Army by Susan W. Alman, Sara Gillespie Swanson
Cover of the book The Civil War and Reconstruction Eras: Documents Decoded by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Artifacts from Ancient Egypt by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Japan at War: An Encyclopedia by Susan W. Alman, Sara Gillespie Swanson
Cover of the book The Encyclopedia of the Wars of the Early American Republic, 1783–1812: A Political, Social, and Military History [3 volumes] by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Trust Rules: How to Tell the Good Guys from the Bad Guys in Work and Life, 2nd Edition by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Intimate Relationships Across the Lifespan: Formation, Development, Enrichment, and Maintenance by Susan W. Alman, Sara Gillespie Swanson
Cover of the book The Words and Music of James Taylor by Susan W. Alman, Sara Gillespie Swanson
Cover of the book The DVD Novel: How the Way We Watch Television Changed the Television We Watch by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Steroids: History, Science, and Issues by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Islamic Fundamentalism: An Introduction, 3rd Edition by Susan W. Alman, Sara Gillespie Swanson
Cover of the book 17N's Philosophy of Terror: An Analysis of the 17 November Revolutionary Organization by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Library Programs and Services for New Adults by Susan W. Alman, Sara Gillespie Swanson
Cover of the book Borderline Personality Disorder: New Perspectives on a Stigmatizing and Overused Diagnosis by Susan W. Alman, Sara Gillespie Swanson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy