Create, Convince, Connect

Fundamentals of Advertising, Branding and Communication

Business & Finance, Industries & Professions, Industries
Cover of the book Create, Convince, Connect by Jorg Dietzel, Marshall Cavendish International
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Author: Jorg Dietzel ISBN: 9789814435352
Publisher: Marshall Cavendish International Publication: July 1, 2008
Imprint: Marshall Cavendish Edition Language: English
Author: Jorg Dietzel
ISBN: 9789814435352
Publisher: Marshall Cavendish International
Publication: July 1, 2008
Imprint: Marshall Cavendish Edition
Language: English
Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across.Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by industry friends of the author, giving the book insider views of the tricks of the trade and what makes campaigns tick.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across.Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by industry friends of the author, giving the book insider views of the tricks of the trade and what makes campaigns tick.

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