Creating Charismatic Bonds in Argentina

Letters to Juan and Eva Perón

Nonfiction, History, Americas, South America
Cover of the book Creating Charismatic Bonds in Argentina by Donna J. Guy, University of New Mexico Press
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Author: Donna J. Guy ISBN: 9780826338396
Publisher: University of New Mexico Press Publication: June 1, 2016
Imprint: University of New Mexico Press Language: English
Author: Donna J. Guy
ISBN: 9780826338396
Publisher: University of New Mexico Press
Publication: June 1, 2016
Imprint: University of New Mexico Press
Language: English

In collecting hundreds of letters to Juan and Eva by everyday people as well as from correspondence solicited by Juan Perón, this book promotes a view that charismatic bonds in Argentina have been formed as much by Argentines as by their leaders, demonstrating how letter writing at that time instilled a sense of nationalism and unity, particularly during the first Five Year Plan campaign conducted in 1946. It goes beyond the question of how charisma influenced elections and class affiliation to address broader implications. The letters offer a new methodology to study the formation of charisma in literate countries where not just propaganda and public media but also private correspondence defined and helped shape political polices. Focusing on the first era of Peronism, from 1946 to 1955, this work shows how President Perón and the First Lady created charismatic ways to link themselves to Argentine supporters through letter writing.

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In collecting hundreds of letters to Juan and Eva by everyday people as well as from correspondence solicited by Juan Perón, this book promotes a view that charismatic bonds in Argentina have been formed as much by Argentines as by their leaders, demonstrating how letter writing at that time instilled a sense of nationalism and unity, particularly during the first Five Year Plan campaign conducted in 1946. It goes beyond the question of how charisma influenced elections and class affiliation to address broader implications. The letters offer a new methodology to study the formation of charisma in literate countries where not just propaganda and public media but also private correspondence defined and helped shape political polices. Focusing on the first era of Peronism, from 1946 to 1955, this work shows how President Perón and the First Lady created charismatic ways to link themselves to Argentine supporters through letter writing.

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