Creating Powerful Brands

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Creating Powerful Brands by Leslie de  Chernatony, Taylor and Francis
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Author: Leslie de Chernatony ISBN: 9781136445187
Publisher: Taylor and Francis Publication: October 28, 2010
Imprint: Routledge Language: English
Author: Leslie de Chernatony
ISBN: 9781136445187
Publisher: Taylor and Francis
Publication: October 28, 2010
Imprint: Routledge
Language: English

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Bullets:
• Summarises the latest thinking and best practice in the domain of branding
• All new real marketing campaigns show how branding theories are implemented in practice
• Brought right up to date with a clear European and UK focus
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Bullets:
• Summarises the latest thinking and best practice in the domain of branding
• All new real marketing campaigns show how branding theories are implemented in practice
• Brought right up to date with a clear European and UK focus
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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