Creating Signature Stories

Strategic Messaging that Energizes, Persuades and Inspires

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Business Reference, Business Communication, Marketing & Sales
Cover of the book Creating Signature Stories by David Aaker, Morgan James Publishing
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Author: David Aaker ISBN: 9781683506126
Publisher: Morgan James Publishing Publication: January 2, 2018
Imprint: Morgan James Publishing Language: English
Author: David Aaker
ISBN: 9781683506126
Publisher: Morgan James Publishing
Publication: January 2, 2018
Imprint: Morgan James Publishing
Language: English

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

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