Creative Cost-Benefits Reinvention

How to Reverse Commoditization Hell in the Age of Customer Capitalism

Business & Finance, Marketing & Sales, Customer Service, Management & Leadership, Management
Cover of the book Creative Cost-Benefits Reinvention by C. Dussart, Palgrave Macmillan US
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Author: C. Dussart ISBN: 9780230114630
Publisher: Palgrave Macmillan US Publication: November 22, 2010
Imprint: Palgrave Macmillan Language: English
Author: C. Dussart
ISBN: 9780230114630
Publisher: Palgrave Macmillan US
Publication: November 22, 2010
Imprint: Palgrave Macmillan
Language: English

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

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This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

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