Creative Thinking and Brainstorming

Business & Finance, Management & Leadership, Management
Cover of the book Creative Thinking and Brainstorming by J. Geoffrey Rawlinson, Taylor and Francis
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Author: J. Geoffrey Rawlinson ISBN: 9781351947749
Publisher: Taylor and Francis Publication: September 29, 2017
Imprint: Routledge Language: English
Author: J. Geoffrey Rawlinson
ISBN: 9781351947749
Publisher: Taylor and Francis
Publication: September 29, 2017
Imprint: Routledge
Language: English

Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the world’s foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author's experience with nearly eight hundred groups of managers in four continents.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the world’s foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author's experience with nearly eight hundred groups of managers in four continents.

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