Creativity in Product Innovation

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, General Design, Science & Nature, Technology, Business & Finance
Cover of the book Creativity in Product Innovation by Jacob Goldenberg, David Mazursky, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jacob Goldenberg, David Mazursky ISBN: 9781107385627
Publisher: Cambridge University Press Publication: January 3, 2002
Imprint: Cambridge University Press Language: English
Author: Jacob Goldenberg, David Mazursky
ISBN: 9781107385627
Publisher: Cambridge University Press
Publication: January 3, 2002
Imprint: Cambridge University Press
Language: English

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.

More books from Cambridge University Press

Cover of the book The Psychologist's Companion by Jacob Goldenberg, David Mazursky
Cover of the book Biologically Modified Justice by Jacob Goldenberg, David Mazursky
Cover of the book Commentary on Thomas Aquinas's Treatise on Law by Jacob Goldenberg, David Mazursky
Cover of the book Industrial Forests and Mechanical Marvels by Jacob Goldenberg, David Mazursky
Cover of the book Marcion and the Making of a Heretic by Jacob Goldenberg, David Mazursky
Cover of the book The Sublime Seneca by Jacob Goldenberg, David Mazursky
Cover of the book Coercive Distribution by Jacob Goldenberg, David Mazursky
Cover of the book Natural Law and the Antislavery Constitutional Tradition by Jacob Goldenberg, David Mazursky
Cover of the book Advanced Topics in Quantum Field Theory by Jacob Goldenberg, David Mazursky
Cover of the book The New Cambridge History of Islam: Volume 4, Islamic Cultures and Societies to the End of the Eighteenth Century by Jacob Goldenberg, David Mazursky
Cover of the book Modal Logic for Philosophers by Jacob Goldenberg, David Mazursky
Cover of the book Democratic Processes and Financial Markets by Jacob Goldenberg, David Mazursky
Cover of the book The Cambridge Companion to English Poetry, Donne to Marvell by Jacob Goldenberg, David Mazursky
Cover of the book The UNHCR and the Supervision of International Refugee Law by Jacob Goldenberg, David Mazursky
Cover of the book Subjectivity in the Twenty-First Century by Jacob Goldenberg, David Mazursky
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy