Crisis Management of BMW Motorrad Australia

Business & Finance, Marketing & Sales
Cover of the book Crisis Management of BMW Motorrad Australia by Anonymous, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anonymous ISBN: 9783640639496
Publisher: GRIN Publishing Publication: June 8, 2010
Imprint: GRIN Publishing Language: English
Author: Anonymous
ISBN: 9783640639496
Publisher: GRIN Publishing
Publication: June 8, 2010
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Griffith University (Business School), language: English, abstract: 1.Introduction This assignment deals with the management of crisis. First of all, crisis and company crisis will be defined. Secondly, the characteristics of a crisis will be identified. Furthermore, theory about crisis management and crisis planning will be provided. In this context, guidelines, preparation and goals of crisis management will be described. Moreover, different tables will provide additional information and describe the crisis management of BMW. 1.1Crisis definition According to Heath and Millar (2004, p. 2), a crisis is an inappropriate and inconvenient event that has negative consequences for everybody who is concerned. Argenti (2009, pp. 258-259) states that a crisis is a 'major catastrophe' and argues that these catastrophes are either a result of 'natural disaster' or 'caused by human error, negligence, or ... malicious intent'. Argenti (2009) argues that a crisis is something everybody can identify with. 1.2What is a company crisis? Stacks (2004) states that all organisations will at some time be affected by a crisis. Fearn-Banks defines a company crisis as a 'major occurrence with a potentially negative outcome affecting an organization, company, industry, as well as its publics, products, services, or good name' (Fearn-Banks as cited in Heath & Millar, 2004, p. 5).

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Griffith University (Business School), language: English, abstract: 1.Introduction This assignment deals with the management of crisis. First of all, crisis and company crisis will be defined. Secondly, the characteristics of a crisis will be identified. Furthermore, theory about crisis management and crisis planning will be provided. In this context, guidelines, preparation and goals of crisis management will be described. Moreover, different tables will provide additional information and describe the crisis management of BMW. 1.1Crisis definition According to Heath and Millar (2004, p. 2), a crisis is an inappropriate and inconvenient event that has negative consequences for everybody who is concerned. Argenti (2009, pp. 258-259) states that a crisis is a 'major catastrophe' and argues that these catastrophes are either a result of 'natural disaster' or 'caused by human error, negligence, or ... malicious intent'. Argenti (2009) argues that a crisis is something everybody can identify with. 1.2What is a company crisis? Stacks (2004) states that all organisations will at some time be affected by a crisis. Fearn-Banks defines a company crisis as a 'major occurrence with a potentially negative outcome affecting an organization, company, industry, as well as its publics, products, services, or good name' (Fearn-Banks as cited in Heath & Millar, 2004, p. 5).

More books from GRIN Publishing

Cover of the book Archaic republican values and Confucianism by Anonymous
Cover of the book Racism in Japan by Anonymous
Cover of the book Mass media's influence on everyday speech amongst adolescents: Research findings and perspectives by Anonymous
Cover of the book The Significance of Eating and the Feast in Homer's 'Odyssey' by Anonymous
Cover of the book The role of monstrous bodies in Tod Browning's FREAKS by Anonymous
Cover of the book CRM and the Australian food retail industry by Anonymous
Cover of the book The politicization of humanitarian aid and its effect on the principles of humanity, impartiality and neutrality by Anonymous
Cover of the book The English Be Going To Construction and Its Grammaticalization Process by Anonymous
Cover of the book Petrus Damiani als Repräsentant der frühen Kirchenreform - mit einem Rekurs auf den Begriff der Simonie by Anonymous
Cover of the book Objectives of Monetary Policy by Anonymous
Cover of the book Political Economy of Economic Growth: A Cross Comparison of Egypt and Turkey by Anonymous
Cover of the book Dimensions Of Changing Fatherhood by Anonymous
Cover of the book La Metafisica dell'Arte attraverso l'Opera di Richard Wagner by Anonymous
Cover of the book Immigration Policy in Canada by Anonymous
Cover of the book The Historical Development of 'Food Regimes' and Their Influence on the World's Economy by Anonymous
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy