Cross Cultural Issues in Consumer Science and Consumer Psychology

Current Perspectives and Future Directions

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Social Psychology
Cover of the book Cross Cultural Issues in Consumer Science and Consumer Psychology by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319650913
Publisher: Springer International Publishing Publication: October 17, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319650913
Publisher: Springer International Publishing
Publication: October 17, 2017
Imprint: Springer
Language: English

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods.  Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.

Among the topics covered:

  •  Culture as a driver of individual and national consumer behavior.

  • Consumer culture-based attitudes toward buying foreign versus domestic products.

  • Country-of-origin effects: consumer perceptions of international products.

  • The roles of cultural influences in product branding.

  • Cultural aspects of consumer-brand relationships.

  • Consumer behavior in the emerging marketplace of subsistence countries.

This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology,  cross-cultural psychology, marketing, international business,  as well as professionals in these areas.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods.  Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.

Among the topics covered:

This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology,  cross-cultural psychology, marketing, international business,  as well as professionals in these areas.

More books from Springer International Publishing

Cover of the book Comparing Globalizations by
Cover of the book Causality and Development by
Cover of the book Rotating Machinery, Hybrid Test Methods, Vibro-Acoustics & Laser Vibrometry, Volume 8 by
Cover of the book The Coral Reef Era: From Discovery to Decline by
Cover of the book Prognostics and Health Management of Engineering Systems by
Cover of the book You Must Be Very Intelligent by
Cover of the book Making Sense of Quantum Mechanics by
Cover of the book Theory of Distributions by
Cover of the book Carbon-related Materials in Recognition of Nobel Lectures by Prof. Akira Suzuki in ICCE by
Cover of the book The Road to Discovery by
Cover of the book The Northern Sea Route as a Shipping Lane by
Cover of the book Identities, Youth and Belonging by
Cover of the book TMS 2018 147th Annual Meeting & Exhibition Supplemental Proceedings by
Cover of the book Combinatorial Algorithms by
Cover of the book Interdisciplinary Works in Logic, Epistemology, Psychology and Linguistics by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy