Cruise Business Development

Safety, Product Design and Human Capital

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Cruise Business Development by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319273532
Publisher: Springer International Publishing Publication: April 20, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319273532
Publisher: Springer International Publishing
Publication: April 20, 2016
Imprint: Springer
Language: English

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

More books from Springer International Publishing

Cover of the book The Role of Nurses in Disaster Management in Asia Pacific by
Cover of the book New Trends in Medical and Service Robots by
Cover of the book Al-Si Alloys Casts by Die Casting by
Cover of the book Conceiving Mozambique by
Cover of the book Seaports in International Law by
Cover of the book Media Convergence and Deconvergence by
Cover of the book Advances in Computer Games by
Cover of the book Antitrust: The Person-centred Approach by
Cover of the book Perturbed Gradient Flow Trees and A∞-algebra Structures in Morse Cohomology by
Cover of the book Medical Ethics Education: An Interdisciplinary and Social Theoretical Perspective by
Cover of the book Thermal-Hydraulic Analysis of Nuclear Reactors by
Cover of the book Designing Pilot Projects as Boundary Objects by
Cover of the book Polysaccharide Based Hybrid Materials by
Cover of the book E-Expertise: Modern Collective Intelligence by
Cover of the book Natural Language Processing and Chinese Computing by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy