Cruise Business Development

Safety, Product Design and Human Capital

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Cruise Business Development by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319273532
Publisher: Springer International Publishing Publication: April 20, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319273532
Publisher: Springer International Publishing
Publication: April 20, 2016
Imprint: Springer
Language: English

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

More books from Springer International Publishing

Cover of the book Breath Sounds by
Cover of the book Emotion, Affect and Personality in Speech by
Cover of the book Pseudo-Differential Operators: Groups, Geometry and Applications by
Cover of the book Job Demands in a Changing World of Work by
Cover of the book Algorithmic Aspects of Cloud Computing by
Cover of the book Information Security Applications by
Cover of the book Pattern Recognition Applications and Methods by
Cover of the book Perspectives on the U.S.-Mexico Soccer Rivalry by
Cover of the book Geodetic Heights by
Cover of the book Game-Theoretic Learning and Distributed Optimization in Memoryless Multi-Agent Systems by
Cover of the book Neural Information Processing by
Cover of the book Territorial Self-Government as a Conflict Management Tool by
Cover of the book Frontiers and Progress in Multiphase Flow I by
Cover of the book An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry by
Cover of the book Epigenetics and Neuroendocrinology by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy