Cultural Intermediaries

Audience Participation in Media Organisations

Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book Cultural Intermediaries by Jonathon Hutchinson, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jonathon Hutchinson ISBN: 9783319662879
Publisher: Springer International Publishing Publication: September 8, 2017
Imprint: Palgrave Macmillan Language: English
Author: Jonathon Hutchinson
ISBN: 9783319662879
Publisher: Springer International Publishing
Publication: September 8, 2017
Imprint: Palgrave Macmillan
Language: English

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.

*Cultural Intermediaries: Audience Participation in Media Organisations *is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.

*Cultural Intermediaries: Audience Participation in Media Organisations *is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

More books from Springer International Publishing

Cover of the book Consumer Behavior, Organizational Strategy and Financial Economics by Jonathon Hutchinson
Cover of the book Internet of Things and Big Data Analytics Toward Next-Generation Intelligence by Jonathon Hutchinson
Cover of the book Quaternary History of the Coorong Coastal Plain, Southern Australia by Jonathon Hutchinson
Cover of the book Control Engineering and Finance by Jonathon Hutchinson
Cover of the book TP-Model Transformation-Based-Control Design Frameworks by Jonathon Hutchinson
Cover of the book The Right to Silence in Transnational Criminal Proceedings by Jonathon Hutchinson
Cover of the book Ultrafast Strong Field Dynamics in Dielectrics by Jonathon Hutchinson
Cover of the book The Informal Economy by Jonathon Hutchinson
Cover of the book Analytical Mechanics by Jonathon Hutchinson
Cover of the book Integrated Spatial and Transport Infrastructure Development by Jonathon Hutchinson
Cover of the book Sustainable Energy and the Environment: A Clean Technology Approach by Jonathon Hutchinson
Cover of the book Internationalization of Consumer Law by Jonathon Hutchinson
Cover of the book Wittgenstein’s Investigations by Jonathon Hutchinson
Cover of the book Neutron Scattering and Other Nuclear Techniques for Hydrogen in Materials by Jonathon Hutchinson
Cover of the book Biomedical Applications of Metals by Jonathon Hutchinson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy