Cultural Intermediaries

Audience Participation in Media Organisations

Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book Cultural Intermediaries by Jonathon Hutchinson, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jonathon Hutchinson ISBN: 9783319662879
Publisher: Springer International Publishing Publication: September 8, 2017
Imprint: Palgrave Macmillan Language: English
Author: Jonathon Hutchinson
ISBN: 9783319662879
Publisher: Springer International Publishing
Publication: September 8, 2017
Imprint: Palgrave Macmillan
Language: English

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.

*Cultural Intermediaries: Audience Participation in Media Organisations *is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.

*Cultural Intermediaries: Audience Participation in Media Organisations *is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

More books from Springer International Publishing

Cover of the book Electronic Voting by Jonathon Hutchinson
Cover of the book Towards an EU-Taiwan Investment Agreement by Jonathon Hutchinson
Cover of the book Modeling Decisions for Artificial Intelligence by Jonathon Hutchinson
Cover of the book AETA 2017 - Recent Advances in Electrical Engineering and Related Sciences: Theory and Application by Jonathon Hutchinson
Cover of the book VIII Hotine-Marussi Symposium on Mathematical Geodesy by Jonathon Hutchinson
Cover of the book Proceedings of the First International Scientific Conference “Intelligent Information Technologies for Industry” (IITI’16) by Jonathon Hutchinson
Cover of the book Reverse Entrepreneurship in Latin America by Jonathon Hutchinson
Cover of the book Drug and Gene Delivery to the Central Nervous System for Neuroprotection by Jonathon Hutchinson
Cover of the book Professionalism in Practice by Jonathon Hutchinson
Cover of the book Complex Networks and Their Applications VII by Jonathon Hutchinson
Cover of the book Data Mining for Social Robotics by Jonathon Hutchinson
Cover of the book Baroque, Venice, Theatre, Philosophy by Jonathon Hutchinson
Cover of the book Formal Aspects of Component Software by Jonathon Hutchinson
Cover of the book Sustainability Assessment Tools in Higher Education Institutions by Jonathon Hutchinson
Cover of the book Economics of Grids, Clouds, Systems, and Services by Jonathon Hutchinson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy