Cultural Intermediaries

Audience Participation in Media Organisations

Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book Cultural Intermediaries by Jonathon Hutchinson, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jonathon Hutchinson ISBN: 9783319662879
Publisher: Springer International Publishing Publication: September 8, 2017
Imprint: Palgrave Macmillan Language: English
Author: Jonathon Hutchinson
ISBN: 9783319662879
Publisher: Springer International Publishing
Publication: September 8, 2017
Imprint: Palgrave Macmillan
Language: English

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.

*Cultural Intermediaries: Audience Participation in Media Organisations *is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.

*Cultural Intermediaries: Audience Participation in Media Organisations *is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

More books from Springer International Publishing

Cover of the book Dynamic Demographic Analysis by Jonathon Hutchinson
Cover of the book Drugs and Social Context by Jonathon Hutchinson
Cover of the book Nanoparticles in the Fight Against Parasites by Jonathon Hutchinson
Cover of the book Price-Based Investment Strategies by Jonathon Hutchinson
Cover of the book Policy Agendas in Australia by Jonathon Hutchinson
Cover of the book Applied Stochastic Control of Jump Diffusions by Jonathon Hutchinson
Cover of the book Religion and Human Enhancement by Jonathon Hutchinson
Cover of the book The British Horseracing Film by Jonathon Hutchinson
Cover of the book Active Plasmonic Devices by Jonathon Hutchinson
Cover of the book Three Worlds of Collective Human Experience: Individual Life, Social Change, and Human Evolution by Jonathon Hutchinson
Cover of the book Natural and Constructed Wetlands by Jonathon Hutchinson
Cover of the book Clinical Research Involving Pulmonary Disorders by Jonathon Hutchinson
Cover of the book Understanding and Managing Vaccine Concerns by Jonathon Hutchinson
Cover of the book Islamic Capital Markets by Jonathon Hutchinson
Cover of the book Motivation and Action by Jonathon Hutchinson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy