Cultural Perspectives on Millennials

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Anthropology
Cover of the book Cultural Perspectives on Millennials by Arthur Asa Berger, Springer International Publishing
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Author: Arthur Asa Berger ISBN: 9783319696850
Publisher: Springer International Publishing Publication: November 7, 2017
Imprint: Palgrave Macmillan Language: English
Author: Arthur Asa Berger
ISBN: 9783319696850
Publisher: Springer International Publishing
Publication: November 7, 2017
Imprint: Palgrave Macmillan
Language: English

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

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This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

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