Current and Emerging Issues in the Audiovisual Industry

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Current and Emerging Issues in the Audiovisual Industry by Mercedes Medina, Mónica Herrero, Alicia Urgellés, Wiley
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Author: Mercedes Medina, Mónica Herrero, Alicia Urgellés ISBN: 9781119384663
Publisher: Wiley Publication: February 7, 2017
Imprint: Wiley-ISTE Language: English
Author: Mercedes Medina, Mónica Herrero, Alicia Urgellés
ISBN: 9781119384663
Publisher: Wiley
Publication: February 7, 2017
Imprint: Wiley-ISTE
Language: English

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

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