Customer Success

How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Customer Success by Nick Mehta, Dan Steinman, Lincoln Murphy, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nick Mehta, Dan Steinman, Lincoln Murphy ISBN: 9781119168300
Publisher: Wiley Publication: February 16, 2016
Imprint: Wiley Language: English
Author: Nick Mehta, Dan Steinman, Lincoln Murphy
ISBN: 9781119168300
Publisher: Wiley
Publication: February 16, 2016
Imprint: Wiley
Language: English

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.

Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.

From the initial planning stages through execution, you'll have expert guidance to help you:

  • Understand the context that led to the start of the Customer Success movement
  • Build a Customer Success strategy proven by the most competitive companies in the world
  • Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks

Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.

Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.

From the initial planning stages through execution, you'll have expert guidance to help you:

Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

More books from Wiley

Cover of the book Coaching and Mentoring For Dummies by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book Fixed Income Relative Value Analysis by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book Extremes and Recurrence in Dynamical Systems by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book Achieve with Accountability by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book American Democracy by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book The Chemostat by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book The Social Structures of the Economy by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book Multi-dimensional Imaging by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book On Ethnography by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book The Value of Debt by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book iOS 6 Programming Pushing the Limits by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book LTE Standards by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book International Management Behavior by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book ASVAB AFQT For Dummies by Nick Mehta, Dan Steinman, Lincoln Murphy
Cover of the book Exploring Leadership by Nick Mehta, Dan Steinman, Lincoln Murphy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy