Dark Art: The Changing Face of Public Relations

Biography & Memoir, Business, Business & Finance
Cover of the book Dark Art: The Changing Face of Public Relations by Tim Burt, Elliott & Thompson
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Author: Tim Burt ISBN: 9781908739001
Publisher: Elliott & Thompson Publication: September 1, 2012
Imprint: Elliott & Thompson Language: English
Author: Tim Burt
ISBN: 9781908739001
Publisher: Elliott & Thompson
Publication: September 1, 2012
Imprint: Elliott & Thompson
Language: English

An industry insider's timely analysis of a field in flux

Business and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old "dark art" of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An industry insider's timely analysis of a field in flux

Business and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old "dark art" of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve.

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