Darwin's Brands

Adapting for Success

Business & Finance, Marketing & Sales
Cover of the book Darwin's Brands by Anand Halve, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anand Halve ISBN: 9788132119098
Publisher: SAGE Publications Publication: December 31, 2011
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Anand Halve
ISBN: 9788132119098
Publisher: SAGE Publications
Publication: December 31, 2011
Imprint: Sage Publications Pvt. Ltd
Language: English

The book traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today.

More books from SAGE Publications

Cover of the book Sensory Awareness and Social Work by Anand Halve
Cover of the book Business Research Methods and Statistics Using SPSS by Anand Halve
Cover of the book Courageous Edventures by Anand Halve
Cover of the book Research Synthesis and Meta-Analysis by Anand Halve
Cover of the book Introduction to Counseling by Anand Halve
Cover of the book Organizing for Social Change by Anand Halve
Cover of the book A Sociology of Health by Anand Halve
Cover of the book Applying Communication Theory for Professional Life by Anand Halve
Cover of the book Physical Education by Anand Halve
Cover of the book Bodies at Work by Anand Halve
Cover of the book Group Work by Anand Halve
Cover of the book From Seatwork to Feetwork by Anand Halve
Cover of the book Essential Clinical Skills for Nurses by Anand Halve
Cover of the book Historic Documents of 2016 by Anand Halve
Cover of the book Leading Futures by Anand Halve
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy