Darwin's Brands

Adapting for Success

Business & Finance, Marketing & Sales
Cover of the book Darwin's Brands by Anand Halve, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anand Halve ISBN: 9788132119098
Publisher: SAGE Publications Publication: December 31, 2011
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Anand Halve
ISBN: 9788132119098
Publisher: SAGE Publications
Publication: December 31, 2011
Imprint: Sage Publications Pvt. Ltd
Language: English

The book traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today.

More books from SAGE Publications

Cover of the book Introduction to Analysis of Variance by Anand Halve
Cover of the book Surveillance and Space by Anand Halve
Cover of the book An Introduction to Green Criminology and Environmental Justice by Anand Halve
Cover of the book Gangs in America's Communities by Anand Halve
Cover of the book Cultures and Globalization by Anand Halve
Cover of the book Every Teacher's Guide to Working With Parents by Anand Halve
Cover of the book Encyclopedia of Diversity in Education by Anand Halve
Cover of the book Lab Manual for Psychological Research by Anand Halve
Cover of the book Strategic Issues Management by Anand Halve
Cover of the book Digital Marketing by Anand Halve
Cover of the book Counselling and Supporting Children in Distress by Anand Halve
Cover of the book The Knowledge Translation Toolkit by Anand Halve
Cover of the book Practical Program Evaluations by Anand Halve
Cover of the book Literacy and Education by Anand Halve
Cover of the book The Charismatic Leader by Anand Halve
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy