Data Mining and Market Intelligence for Optimal Marketing Returns

Business & Finance, Marketing & Sales
Cover of the book Data Mining and Market Intelligence for Optimal Marketing Returns by Susan Chiu, Domingo Tavella, Taylor and Francis
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Author: Susan Chiu, Domingo Tavella ISBN: 9781136412141
Publisher: Taylor and Francis Publication: June 20, 2008
Imprint: Routledge Language: English
Author: Susan Chiu, Domingo Tavella
ISBN: 9781136412141
Publisher: Taylor and Francis
Publication: June 20, 2008
Imprint: Routledge
Language: English

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

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