Data Mining for Managers

How to Use Data (Big and Small) to Solve Business Challenges

Business & Finance, Marketing & Sales, Research
Cover of the book Data Mining for Managers by R. Boire, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: R. Boire ISBN: 9781137406194
Publisher: Palgrave Macmillan US Publication: November 17, 2014
Imprint: Palgrave Macmillan Language: English
Author: R. Boire
ISBN: 9781137406194
Publisher: Palgrave Macmillan US
Publication: November 17, 2014
Imprint: Palgrave Macmillan
Language: English

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

More books from Palgrave Macmillan US

Cover of the book Israel’s Asymmetric Wars by R. Boire
Cover of the book Masculinities in Black and White by R. Boire
Cover of the book Fathers and Sons in the Arab Middle East by R. Boire
Cover of the book Japan and the Cosmopolitan Gothic by R. Boire
Cover of the book The Modern Art of Influence and the Spectacle of Oscar Wilde by R. Boire
Cover of the book Emerging Perspectives on Disability Studies by R. Boire
Cover of the book The Political Legacies of Barry Goldwater and George McGovern by R. Boire
Cover of the book Securitization and the Global Economy by R. Boire
Cover of the book Neoconservatism and the New American Century by R. Boire
Cover of the book Working Class Formation in Taiwan by R. Boire
Cover of the book Portable Play in Everyday Life: The Nintendo DS by R. Boire
Cover of the book The Works of Elena Ferrante by R. Boire
Cover of the book The Life of Herbert Hoover by R. Boire
Cover of the book The Palgrave Handbook of Research Design in Business and Management by R. Boire
Cover of the book Shakespeare and Consciousness by R. Boire
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy