De-Westernizing Communication Research

Altering Questions and Changing Frameworks

Nonfiction, Reference & Language, Language Arts, Communication, Journalism
Cover of the book De-Westernizing Communication Research by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136935374
Publisher: Taylor and Francis Publication: December 14, 2010
Imprint: Routledge Language: English
Author:
ISBN: 9781136935374
Publisher: Taylor and Francis
Publication: December 14, 2010
Imprint: Routledge
Language: English

The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being “Westerncentric”. Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build “Asian” communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished.

This path-breaking book moves beyond critiquing “Westerncentrism” in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being “Westerncentric”. Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build “Asian” communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished.

This path-breaking book moves beyond critiquing “Westerncentrism” in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.

More books from Taylor and Francis

Cover of the book Corruption, Capitalism and Democracy by
Cover of the book Organizational Change and Development in Human Service Organizations by
Cover of the book The Cultural Dimensions of Sino-Japanese Relations: Essays on the Nineteenth and Twentieth Centuries by
Cover of the book Insider Trading in Developing Jurisdictions by
Cover of the book Post-Communist Parliaments by
Cover of the book Political Participation in Asia by
Cover of the book Intellectual Disability in Health and Social Care by
Cover of the book Gender Trouble by
Cover of the book Social Work Intervention in an Economic Crisis by
Cover of the book Race, Culture and Psychotherapy by
Cover of the book Joseph Conrad by
Cover of the book Existence in Black by
Cover of the book Dictionary of World Philosophy by
Cover of the book Diversity in the Workforce by
Cover of the book In Search of the Good Society by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy