Dear Client

This Book Will Teach You How to Get What You Want from Creative People

Business & Finance, Management & Leadership, Decision Making & Problem Solving, Human Resources & Personnel Management, Career Planning & Job Hunting
Cover of the book Dear Client by Bonnie Siegler, Artisan
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bonnie Siegler ISBN: 9781579658557
Publisher: Artisan Publication: February 20, 2018
Imprint: Artisan Language: English
Author: Bonnie Siegler
ISBN: 9781579658557
Publisher: Artisan
Publication: February 20, 2018
Imprint: Artisan
Language: English

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.

Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.

Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.

More books from Artisan

Cover of the book The Sorrows of Young Werther by Bonnie Siegler
Cover of the book The Haven's Kitchen Cooking School by Bonnie Siegler
Cover of the book Utopia by Bonnie Siegler
Cover of the book The Pagan Oracles by Bonnie Siegler
Cover of the book Nightmare Abbey & Crotchet Castle by Bonnie Siegler
Cover of the book The Newish Jewish Encyclopedia by Bonnie Siegler
Cover of the book Robinson Crusoe by Bonnie Siegler
Cover of the book Itty-Bitty Nursery by Bonnie Siegler
Cover of the book The Picnic by Bonnie Siegler
Cover of the book Mad Hungry: Sunday Suppers by Bonnie Siegler
Cover of the book A Wilder Life by Bonnie Siegler
Cover of the book Favorite Nursery Rhymes from Mother Goose by Bonnie Siegler
Cover of the book Poems Songs and Sonnets by Bonnie Siegler
Cover of the book Itty-Bitty Toys by Bonnie Siegler
Cover of the book Pedro Calderon de la Barca by Bonnie Siegler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy