Deluxe

How Luxury Lost Its Luster

Business & Finance, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Marketing & Sales
Cover of the book Deluxe by Dana Thomas, Penguin Publishing Group
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Author: Dana Thomas ISBN: 9781101218075
Publisher: Penguin Publishing Group Publication: August 16, 2007
Imprint: Penguin Books Language: English
Author: Dana Thomas
ISBN: 9781101218075
Publisher: Penguin Publishing Group
Publication: August 16, 2007
Imprint: Penguin Books
Language: English

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

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