Demand

Creating What People Love Before They Know They Want It

Business & Finance, Marketing & Sales, Consumer Behaviour, Management & Leadership, Leadership, Management
Cover of the book Demand by Adrian Slywotzky, Karl Weber, The Crown Publishing Group
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Author: Adrian Slywotzky, Karl Weber ISBN: 9780307887344
Publisher: The Crown Publishing Group Publication: October 4, 2011
Imprint: Crown Business Language: English
Author: Adrian Slywotzky, Karl Weber
ISBN: 9780307887344
Publisher: The Crown Publishing Group
Publication: October 4, 2011
Imprint: Crown Business
Language: English

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.
 
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.
 
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

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