Design Is How It Works

How the Smartest Companies Turn Products into Icons

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, General Design
Cover of the book Design Is How It Works by Jay Greene, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jay Greene ISBN: 9781101437216
Publisher: Penguin Publishing Group Publication: July 29, 2010
Imprint: Portfolio Language: English
Author: Jay Greene
ISBN: 9781101437216
Publisher: Penguin Publishing Group
Publication: July 29, 2010
Imprint: Portfolio
Language: English

"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs

There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.

Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how:

-Porsche pit its designers against each other to create its bestselling Cayenne SUV

-Clif listened intently to customers, resulting in the industry-changing Luna energy bar

-OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes

-LEGO started saying no to its designers-saving its brick business in the process

Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs

There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.

Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how:

-Porsche pit its designers against each other to create its bestselling Cayenne SUV

-Clif listened intently to customers, resulting in the industry-changing Luna energy bar

-OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes

-LEGO started saying no to its designers-saving its brick business in the process

Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

More books from Penguin Publishing Group

Cover of the book Snow Way Out by Jay Greene
Cover of the book Rebecca of Sunnybrook Farm by Jay Greene
Cover of the book The Best Spiritual Writing 2010 by Jay Greene
Cover of the book Hidden Power by Jay Greene
Cover of the book Thinking in Bets by Jay Greene
Cover of the book Sweet Temptation by Jay Greene
Cover of the book The Blockade by Jay Greene
Cover of the book Beneath a Ruthless Sun by Jay Greene
Cover of the book The Spirit of the Place by Jay Greene
Cover of the book Peril in Paperback by Jay Greene
Cover of the book You Blew It! by Jay Greene
Cover of the book My Lady Notorious by Jay Greene
Cover of the book The Black Cat by Jay Greene
Cover of the book Simply Scratch by Jay Greene
Cover of the book Armageddon Rules by Jay Greene
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy