Design Like Apple

Seven Principles For Creating Insanely Great Products, Services, and Experiences

Business & Finance
Cover of the book Design Like Apple by John Edson, Wiley
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Author: John Edson ISBN: 9781118331767
Publisher: Wiley Publication: June 12, 2012
Imprint: Wiley Language: English
Author: John Edson
ISBN: 9781118331767
Publisher: Wiley
Publication: June 12, 2012
Imprint: Wiley
Language: English

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

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