Design Management

Managing Design Strategy, Process and Implementation

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, General Design
Cover of the book Design Management by Kathryn Best, Bloomsbury Publishing
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Author: Kathryn Best ISBN: 9781474260374
Publisher: Bloomsbury Publishing Publication: July 23, 2015
Imprint: Fairchild Books Language: English
Author: Kathryn Best
ISBN: 9781474260374
Publisher: Bloomsbury Publishing
Publication: July 23, 2015
Imprint: Fairchild Books
Language: English

Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

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Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

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