Design Thinking at Work

How Innovative Organizations are Embracing Design

Business & Finance, Management & Leadership, Planning & Forecasting, Leadership, Marketing & Sales
Cover of the book Design Thinking at Work by David  Dunne, University of Toronto Press, Scholarly Publishing Division
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Author: David Dunne ISBN: 9781487513795
Publisher: University of Toronto Press, Scholarly Publishing Division Publication: November 23, 2018
Imprint: Rotman-UTP Publishing Language: English
Author: David Dunne
ISBN: 9781487513795
Publisher: University of Toronto Press, Scholarly Publishing Division
Publication: November 23, 2018
Imprint: Rotman-UTP Publishing
Language: English

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice.

Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice.

Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.

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