Design to Compete

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Design to Compete by C.K. Prahalad, Pearson Education
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Author: C.K. Prahalad ISBN: 9780132480666
Publisher: Pearson Education Publication: August 31, 2010
Imprint: FT Press Language: English
Author: C.K. Prahalad
ISBN: 9780132480666
Publisher: Pearson Education
Publication: August 31, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

 

The #1 secret to building powerful emotional connections into your products, services, and brand experiences.

 

Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

 

The #1 secret to building powerful emotional connections into your products, services, and brand experiences.

 

Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.

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