Design to Compete

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Design to Compete by C.K. Prahalad, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: C.K. Prahalad ISBN: 9780132480666
Publisher: Pearson Education Publication: August 31, 2010
Imprint: FT Press Language: English
Author: C.K. Prahalad
ISBN: 9780132480666
Publisher: Pearson Education
Publication: August 31, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

 

The #1 secret to building powerful emotional connections into your products, services, and brand experiences.

 

Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

 

The #1 secret to building powerful emotional connections into your products, services, and brand experiences.

 

Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer’s brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections–the magic that can transform a product from a utilitarian object into a rewarding and empowering experience.

More books from Pearson Education

Cover of the book Welcome to Oz 2.0: A Cinematic Approach to Digital Still Photography with Photoshop by C.K. Prahalad
Cover of the book My Husband, the Investment Scammer by C.K. Prahalad
Cover of the book Microsoft Outlook 2016 Step by Step by C.K. Prahalad
Cover of the book FT Essential Guide to Business Writing by C.K. Prahalad
Cover of the book Stranded in the Nyiri Desert by C.K. Prahalad
Cover of the book Cloud Computing Design Patterns by C.K. Prahalad
Cover of the book Eclipse Rich Client Platform by C.K. Prahalad
Cover of the book Adobe Lightroom CC and Photoshop CC for Photographers Classroom in a Book by C.K. Prahalad
Cover of the book Making Sense of People: Decoding the Mysteries of Personality by C.K. Prahalad
Cover of the book The Volatility Edge in Options Trading by C.K. Prahalad
Cover of the book Crowdsourcing Can Be Your Business Momentum Builder by C.K. Prahalad
Cover of the book Network Security with Netflow and IPFIX by C.K. Prahalad
Cover of the book Five Minutes on Mondays by C.K. Prahalad
Cover of the book CCDA Quick Reference Sheets by C.K. Prahalad
Cover of the book Brilliant Social Media by C.K. Prahalad
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy