Designing Logos

The Process of Creating Symbols That Endure

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Criticism, General Design
Cover of the book Designing Logos by Jack Gernsheimer, Allworth
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Author: Jack Gernsheimer ISBN: 9781581157512
Publisher: Allworth Publication: February 23, 2010
Imprint: Allworth Language: English
Author: Jack Gernsheimer
ISBN: 9781581157512
Publisher: Allworth
Publication: February 23, 2010
Imprint: Allworth
Language: English

How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

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