Designing Logos

The Process of Creating Symbols That Endure

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Criticism, General Design
Cover of the book Designing Logos by Jack Gernsheimer, Allworth
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jack Gernsheimer ISBN: 9781581157512
Publisher: Allworth Publication: February 23, 2010
Imprint: Allworth Language: English
Author: Jack Gernsheimer
ISBN: 9781581157512
Publisher: Allworth
Publication: February 23, 2010
Imprint: Allworth
Language: English

How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

More books from Allworth

Cover of the book Brandjam by Jack Gernsheimer
Cover of the book How Music Dies (or Lives) by Jack Gernsheimer
Cover of the book Feng Shui and Money by Jack Gernsheimer
Cover of the book The Ultimate Guide to Internships by Jack Gernsheimer
Cover of the book Emotional Branding by Jack Gernsheimer
Cover of the book A Life in Acting by Jack Gernsheimer
Cover of the book Fine Art Publicity by Jack Gernsheimer
Cover of the book The Law (in Plain English) for Writers (Fifth Edition) by Jack Gernsheimer
Cover of the book VO by Jack Gernsheimer
Cover of the book The Online Writer's Companion by Jack Gernsheimer
Cover of the book The Email Revolution by Jack Gernsheimer
Cover of the book How to Change Absolutely Anything by Jack Gernsheimer
Cover of the book Acting Is a Job by Jack Gernsheimer
Cover of the book How to Create a Successful Photography Business by Jack Gernsheimer
Cover of the book The Film Appreciation Book by Jack Gernsheimer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy